Aftershock Blog
10 Reasons Why Google Analytics Is A Waste Of Time
26/3/2010
Google Analytics has to be one of the most hyped and overrated additions to any website.
Take a look here at 10 reasons why your business could just as easily succeed without them:
- You don't want to know where site visitors are coming from.
- And if they searched for you, it doesn't matter what keywords they used...
- Who cares how long they spent on your site.
- You don't need to know what pages are most popular, because you know what your customers need.
- And you don't care about what dead pages there are on your site, they're all good.
- You don't want to know how many visitors return to your website. After all your site's so good they should have got all the info they need the first time.
- Bounce Rate? Yet another example of a made up buzz word I can do without.
- Your site was SEO'd a couple of years back and ranked well then, so it must be still be successful today...
- Analysing a regular automated report and improving the site takes time away from 'important' stuff like answering the same old questions over the phone or by email...
- You only want to know how many visits the site gets, that's the measure of success...
Obviously it's a send up and we're joking...
Google Analytics - properly used - is an invaluable tool that can assist you to transform your website into a powerful business tool.
Yes there are a lot of stats and figures and we find many do not have a clue what half of it means, but your web developer should be explaining this to you so you are clear in particular on what works and what doesn't on your site.
At Aftershock all of our client's websites are tracked with Google Analytics and we explain what it all means in simple terms so that you can make the most of your web presence.
Contact us today regarding setting up Analytics on your new or existing site, and get your website working for you!