Aftershock Blog
What's the Value in Social Media Marketing?
22/2/2011
Most business owners fall under one of 2 categories when it comes to embracing Social Media Marketing. The first are those who have embraced it, but are yet to open up its full potential, and the second are those who cannot see the value, and perceive it as a waste of time.
Facebook, YouTube and Twitter are no longer realm of the teenagers discussing their seemingly intricate lives or changing their relationship status to "it's complicated", but it has been proven useful in building value for companies around the world.
The best way to make social Marketing work for you is to get creative. Find an goal or market that requires a creative strategy through Social Marketing avenues. One of the great things about Social Media Marketing is that you are utilising ready built functionality, so all it takes is time and a good idea.
The beauty of Social Media Marketing is:
- It allows you to get personal
- You can answer questions, or ask questions
- Facilitate 'out of the box' marketing campaigns
The biggest question you have to ask yourself, is if there are 500 million Facebook users, then why am I not investing my time into this market. Of these 500 million users, over half will login every day, so think of the potential reach.
A great recent example of Social Media Marketing put to good use, is the little known town of Speed, who used Facebook to encourage people to slow down while driving through their town of just 45 people. They started a campaign to rename 'Speed' to 'Speedkills', which was driven by a promise by the TAC to Change the signs and provide the Lions Club with $10000, if they were able to generate 10000 likes on their facebook page. They ended up getting over 30000 likes on their campaign, so the TAC decided to double the cash donation to $20000. This creative campaign has managed to raise awareness of the staggering number of deaths on country roads, and raise money for the local community.
Ask us how we can help take you in the right direction, and help you connect with your customer better than ever.
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